RGU Undergraduate 2025 Campaign
Building on the foundation of previous undergraduate campaigns, the refreshed 2025 campaign for RGU introduces and expands upon the theme of ‘finding your future at RGU’. This concept has been a key element in several SFC campaigns since 2021. The 2025 creative approach is bright, youthful, and dynamic, with angles that convey a sense of movement and progress. Bold blocks highlight text, making for punchy out-of-home (OOH) campaigns, while impactful typography ensures the ads grab attention. Stills from our previous hero film are integrated across all collateral, creating a seamless transition and breathing new life into the design elements.
Creative Outputs
The 2025 RGU Undergraduate Campaign covers a variety of touch-points to create a cohesive and engaging experience. Including visually compelling social media content to connect with prospective students on their favourite platforms. The out-of-home advertising features striking digital 6 sheets and digital 48 sheets, strategically placed to capture attention in busy areas. The campaign also extends to the prospectus, where I incorporated cohesive design elements into email banners and programmatic adverts, ensuring a unified and impactful presence across all digital and physical channels.
